Social media 101


A Few Tips To Get You Started...

Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites.

These training sessions bundle together the most relevant social media networking sites suitable for your business. Once your staff have finished this training they will be able to master these programs, and you will be amazed by all the intuitive features these websites have and the ways you can use this new knowledge to benefit your business.

  1. Start with the Most Successful Sites

    Facebook and Twitter continue to be the two most popular social media networks, although Pinterest and Google+ are moving up rapidly.

  2. Investigate Lesser Knows Sites

    New social media websites are popping up all the time and you never know where your next set of customers are going to come from.

  3. Focus on Content Quality

    Content is always key. Keep it light and funny, interesting. Use your analytics to come up with a posting schedule.

  4. Respond to Your Audience

    You can't realise the social media sites full potential without responding to each and every comment, this can have such a positive effect. If you do encounter negative comments, tackle them and turn a negative into a positive.

  5. Adjust your Strategy

    Act on your results. If you are not getting the response you want from your campaigns, you will need to tweak your strategy. Gathering data on your social strategy is important, but that does nothing if you don't put it into practice.

Introduction & Set up

Introduction and creating & setup of business accounts on Google, Twitter and Facebook.


Facebook

  • Posting on Facebook
  • Advertising on Facebook
  • Facebook Insights
  • Facebook Analytics
  • Tips for Getting Likes

Twitter

  • Setting your Twitter Preferences
  • Setting up your Twitter Widgets
  • Introduction to Hashtags
  • Using Twitter for Social Listening
  • Social Media Tips

Pinterest

  • Overview of Pinterest
  • How Pinterest Relates to Your Business

Google Plus & You Tube

  • Introduction to Google+
  • Overview of the Interface
  • Setting Up Google+ Business Page
  • Linking You Other Social Networks
  • Linking Your Website to Google+
  • Setting Up you YouTube Page
  • YouTube Settings and Interface